WHEN YOU DON’T USE ABAX

Social / influencer campaign

Equipment tracking company ABAX helps construction firms prevent theft. But hard to reach and harder to impress, how could we connect with the UK’s builders? Ironically, the best way to get a builder to take something seriously is by making them laugh. With 23m video views, 316k click-throughs, and a +195% increase in website traffic, we proved humour can be a powerful tool in B2B.

The Lovies (People's Award & Bronze), DMA (Bronze).

The Drum (Gold & Silver), Global ACE Awards NYC (Gold & Silver x 2).

B2B Marketing Awards (Gold x 2).

Webby Awards (Honoree).